Do you like nacho cheese flavoured Doritos? Do you like alcoholic spirits? Ever wish you could combine the two? Well, if that is you – your prayers have been answered as there is a nacho cheese Doritos flavoured spirit coming to the market. Yes, really.
Doritos, in partnership with drinks maker Empirical have created the drink, which, apparently, tastes like the real thing.
The limited-edition spirit is 42% alcohol – so go easy with it, drink responsibly folks – and is made using real Doritos. The flavour is created by extracting the essence of the crisps through ‘vacuum distillation’ – which operates a lower temperatures than traditional distillation – to preserve the flavours, according to the makers.
The spirit doesn’t fall into traditional categories such as gin or whiskey. But the makers say it is best enjoyed as part of a Margarita or Bloody Mary, or just neat or over ice.
Tina Mahal, senior vice president of marketing for Frito-Lay North America – which owns the Doritos brand – said that Doritos is all about bringing fans “unexpected, bold experiences” and their desire to disrupt the spirits category.
If your interest – or tastebuds – have been piqued by this story, you can already pre-order the spirit online. If you want to buy it on shelves, it is released next month but only drinkers in selected outlets in New York and California will be able to buy it. It also won’t come cheap – a bottle is expected to be priced at $65.
