- Hailey Welch is an American influencer
- She went viral in 2024 for saying the phrase, “Hawk tuah” in a video
- Welch has since launched a podcast

Hailey Welch, a.k.a Hawk Tuah Girl, has returned to the internet with a reveal that she will be the star of a documentary. Welch posted a video after a three-month internet absence. The 22-year-old posted a video where she pretended to be asleep and was dreaming about her recent controversies and rumors about herself. You can see the video below.
Welch also made headlines with her comeback as she will be the focus of an upcoming documentary. Deadline revealed the news about it. According to the description, “the documentary will chronicle how Welch, a young woman from a small town with no active social media presence, unknowingly created a viral moment that gave way to a global phenomenon.”
Read More: Hawk Tuah girl finally reveals who Pookie is
In June 2024, Welch went viral in a street interview video. She was asked by the interviewer, “What’s one thing that makes a man go crazy in bed?” In response, she said: “You gotta give ’em that ‘hawk tuah’ and spit on that thang!” The video has since been viewed millions of times.
But behind the meme, who is Hawk Tuah girl?
Who is Hawk Tuah girl?
Hailey Welch, or Hawk Tuah girl, is an American internet personality. As we said, Welch shot to fame after coining the catchphrase “hawk tuah”, which is an innuendo for fellatio. The young influencer is from Belfast, Tennessee. She was a college student and worked in a bedspring factory before becoming famous.
Hailey Welch career
After her catchphrase went viral and became a meme, Hawk Tuah girl shot to online fame. At first, she claimed she was “embarrassed”, but in an interview with The Tennessean, she said, “If everyone else is making money off of it, I might as well, too.”
She capitalized on the moment and made an Instagram account, which gained a lot of followers. Soon after the viral moment, Welch began selling “Hawk tuah” merchandise. In late June, she joined Zac Bryan on stage at his concert. In August, she threw the ceremonial pitch at a New York Mets Game.
She signed with The Penthouse agency in July.
Hawk Tuah girl podcast – Talk Tuah
In September 2024, Welch launched her podcast under Jake Paul’s company, Betr called Talk Tuah. Instantly, the podcast climbed the Spotify charts. Talk Tuah has continued to be successful, having guests like rapper Wiz Khalifa and Jojo Siwa.
The podcast has over 200,000 subscribers on YouTube.
What else has Hailey Welch done?
In her career, Welch has had a few ventures. She released a dating advice app called Pookie Tools in November 2024. In December 2024, she faced controversy after she released a cryptocurrency meme coin on the Solana blockchain.
The coin was called $HAWK token. It reached a value of almost $500 million but plummeted to $25 million. Welch was accused of falsely inflating the price of the coin. Welch and her team were accused of manipulating the price of the coin by hyping it up and then quickly selling off their shares for profit (a “pump-and-dump” scheme). Cryptocurrency journalist Coffeezilla also claimed they engaged in insider trading, meaning they used private information to make unfair profits. However, Welch’s team has denied all allegations.
A lawsuit was filed against the creators of the coin because of the scandal. The lawsuit was for selling a form of cryptocurrency that they thought was not registered properly.
Welch said she took the allegations seriously and was fully cooperative. For three months, she left the internet.
Hailey Welch documentary
Welch’s documentary, which was reported on 25 March, will focus on her fame, scrutiny towards her, and how social media builds people up and breaks them down. The documentary will be produced by Bungalow Media + Entertainment.
Bob Freidman, the producer and Ceo of Bungalow Media said about the documentary: “With only a single sentence, Haliey Welch went from an unknown young woman having a night out on the town to ‘enjoying’ 15 minutes of fame to global phenomenon who cemented her status in the pop culture lexicon. There are very few people who know what it is like to achieve this level of fame and live under the 24/7 microscope known as social media.”
Welch is involved in the documentary in interviews, according to Deadline’s reports. The influencer also spoke about the podcast: “I hope y’all been enjoying the crazy stories about ‘my life’ unfold on social media. “First, I was dead. Then pregnant. Now I’m wanted by Interpol and in jail! Luckily, we’ve been working with Bungalow to start spilling the tea, and the truth is actually even more bizarre than you think.”