- Swedish furniture giant is appealing for applicants to be co-workers in new Roblox game
- Successful applicants will be paid real money for the hours they work
- Game launches later in June
For many people, being paid to play Roblox is a dream, but for a select few, that dream will come true later this month when Swedish furniture chain IKEA launches ‘The Co-Worker Game’.
Launching on June 24 on Roblox ‘The Co-Worker Game’ will allow players to experience working in IKEA’s virtual universe. Fans will be able to live their home furnishing dreams and get paid for it, with a limited number of paid roles available. Applications for paid roles in ‘The Co-worker Game’ are open until Sunday, June 16.
IKEA says the immersive experience – the brand’s first foray into mainstream gaming – will give players the opportunity to experience the company’s unique approach to careers where non-linear career journeys are the norm and lateral moves across departments are commonplace.
There are 10 co-worker roles up for grabs, which will be paid at the same rate as co-workers in real IKEA stores. Successful applicants will be able to flex their skills, help customers, and get promoted to move departments, just like in the real world.
Alongside the paid co-workers, the broader Roblox community, gamers and IKEA fans alike will be able to work, explore and experience the virtual world of IKEA on Roblox. They can venture to IKEA’s famous Swedish Food Market and Bistro and serve up endless amounts of meatballs or stop over at the various showrooms and use famous IKEA products to organise the space. All with the chance to win exclusive IKEA UGCs.
“We’re excited to be the first brand to launch paid work on Roblox to showcase how we do careers differently, bringing our unique careers philosophy to life,” said Darren Taylor, country people and culture manager, IKEA UK and Ireland. “At IKEA, there is no set route to career progression. Our co-workers are able to change roles, switch departments, and grow in any direction they choose, both in the game or in the real world. There are many ways to learn and grow at IKEA, and that’s what IKEA on Roblox is all about.”
