- Jools Lebron has taken TikTok by storm, with her videos sharing how to be a ‘demure’ and ‘mindful’ person
- The creator has amassed 35 million views on one video, and gained an army of celebrity fans
- Here are all the best reactions from Twitter/X users about Lebron’s videos

She’s the viral TikTok sensation who has stormed social media.
And now Jools Lebron has infiltrated the public psyche to bring “demureness” to the masses.
The content creator has garnered over 35 million watches on some of her videos, which advise viewers how to be “mindful” and “cutesy” while completing everyday tasks.
Under the username Joolieannie, Lebron posted a video titled ‘How to be demure at work’ on August 2.
Giving pointers like laying her wig down and doing her makeup properly, Jools pointed out she’s being “very demure, very mindful” about her look, reminding viewers, “Let’s not forget to be demure, divas.”
While that 17-second clip has amassed 7.3 million views, another clip – titled ‘How to be demure and modest and respectful at the work place’ – has garnered 35 million watches.
Since then, Lebron has given advice on how to be “cutesy” in everything, from ‘How to get your nails done and be demure’ to ‘How to be demure when you’re hungover and have to go to the CVS’.
Gaining attention from the likes of Jennifer Lopez and Olivia Rodrigo, Lebron even made an appearance on Jimmy Kimmel.
With Ru Paul serving as guest co-host for the episode, the drag queen asked what inspired her to upload the clip
Lebron quipped, “Apparently, the trauma that comes from working a retail job gets to you enough that you start saying ‘demure’ on the internet.”
She revealed that she works at a Mariano’s grocery store in Illinois, describing it as “very cutesy,” and – naturally – “very demure.”
Social media users can’t seem to get enough of Lebron – going wild for the creator on Twitter/X, while also producing very funny memes of their own.
Here are the ones which caught Pubity.com’s attention…