- Kamala Harris’s campaign launches Freedom Town, USA in Fortnite to motivate young voters.
- Both Harris and Trump teams are using creative digital tactics to engage Gen Z before the election.
New Map to Stimulate Young Voters
Kamala Harris’s presidential campaign came up with an unexpected scheme- introduced an interactive map- Freedom Town, USA in Fortnite. The motive behind this smart step is to bring motivation among youngsters to vote as they usually don’t go voting, unlike older citizens.
Released on October 28, the custom map is a digital playground of exploration. Players can explore Freedom Town using the code 7331-5536-6547. It includes symbols and messages about freedom and anything that pushes players to play their role in the elections in 2024.
To draw the attention of the larger audience, the team has reached out to popular Fortnite streamers who are doing their job in promoting this map. Harris-Walz’s team has also connected with their potential young voters through other games, like Madden NFL 25 and Crazy Taxi, with the U.S., IGN reports.
Preparation for the presidential elections is underway with great enthusiasm and undoubtedly this is a brilliant strategy to approach Gen Z through the gaming platform.
Meanwhile, Trump is also looking for innovative ways to connect with young audiences. It’s clear that both teams are making the best out of virtual platforms to boost their campaigns among young voters.
