- Melania Trump has launched her own cryptocurrency $Melania
- This comes after her husband, President Donald Trump, did similar
- Cryptocurrency is an unregulated market but worth billions

The Trump crypto portfolio is expanding.
Their growing digital currency empire development comes as President Donald Trump prepared to return to the White House.
Read more: The internet reacts to Melania Trump’s inauguration hat
Melania Trump took to social media on the eve of the inauguration to launch her new venture.
“The Official Melania Meme is live! You can buy $Melania now,” the First Lady wrote on X.
The Official Melania Meme is live!
— MELANIA TRUMP (@MELANIATRUMP) January 19, 2025
You can buy $MELANIA now. https://t.co/8FXvlMBhVf
FUAfBo2jgks6gB4Z4LfZkqSZgzNucisEHqnNebaRxM1P pic.twitter.com/t2vYiahRn6
Since it debuted, it has been valued at $1.7 billion.
Has Donald Trump got a crypto meme coin?
Melania’s move follows in the footsteps of her husband. Prior to his re-entry to the Oval Office, Donald launched $Trump.
“It’s time to celebrate everything we stand for: WINNING! Join my very special Trump Community. GET YOUR $TRUMP NOW,” he wrote on X.
My NEW Official Trump Meme is HERE! It’s time to celebrate everything we stand for: WINNING! Join my very special Trump Community. GET YOUR $TRUMP NOW. Go to https://t.co/GX3ZxT5xyq — Have Fun! pic.twitter.com/flIKYyfBrC
— Donald J. Trump (@realDonaldTrump) January 18, 2025
It was done via CIC Digital LLC, an NFT company connected to the Trump Organisation and whose sales peaked in 2022.
NFTS have become considerably less popular since its heyday. Many consider them to essentially be worthless.
CIC Digital’s wares once sold for in excess of $1,000 but now go for roughly $300, according to CoinGecko.
According to CoinMarket, its value is worth roughly $12 billion.
When did the Trump crypto trend start?
During the recent presidential election, the Trump crypto empire began with World Liberty Financial.
It sought to apparently lead “a financial revolution by dismantling the stranglehold of traditional financial institutions.”
Eric Trump, the president’s son and the executive VP of the Trump Organization, expressed that they were “just getting started” on X.
I am extremely proud of what we continue to accomplish in crypto. $Trump is currently the hottest digital meme on earth and I truly believe that @WorldLibertyFi will revolutionize DeFi/Cefi and will be the future of finance. We are just getting started! 🚀🚀 https://t.co/YzdxoCWrKV
— Eric Trump (@EricTrump) January 18, 2025
What has Donald Trump said about crypto in the past?
Well, at first, Donald was hesitant about crypto. Once, he called it a “scam” but his mind was clearly changed by the 2024 election.
During his run, he made a number of crypto-related promises. Among these included vowing to establish a bigger Bitcoin stockpile and create a network of financial regulators.
On the Friday before the inauguration, Donald even threw a “Crypto Ball” in Washington, DC.
What is a meme coin?
Noted Trump ally and crypto fan Elon Musk has been throwing his weight behind Dogecoin. He briefly used the viral puppy image on X, the social media site he bought in 2022.
The embrace of it has prompted a trend of cryptocurrencies related to memes. Anyone can launch one, and thousands are on the market. They tend to quickly lose their initial value.
Are the Trump crypto products good investments?
According to a disclaimer on their websites, neither coin was “intended to be, or the subject of” a source of investment or security.