- Facebook and Instagram parent company changing way it handles manipulated media from May
- When AI image indicators flag content, it will be labelled as ‘Made with AI’
- Meta’s approach aims to be less restrictive for AI-generated content – as long as it complies with Community Standards
Meta, which owns social media platforms Facebook, Threads and Instagram, is making changes to how it handles AI-generated content published on its platforms.
In a blog post, Monika Bickert, vice president of content policy, said that feedback from Meta’s Oversight Board had said that Meta’s existing approach to AI-generated content was too narrow, as it only covered videos created or altered by AI to make a person appear to say something they didn’t say. She added the policy had been written in 2020, and AI content has evolved significantly since then.
She added that board had recommended a “less restrictive” approach to what she referred to as ‘manipulated media’ like labels with context.
“Our “Made with AI” labels on AI-generated video, audio and images will be based on our detection of industry-shared signals of AI images or people self-disclosing that they’re uploading AI-generated content. We already add “Imagined with AI” to photorealistic images created using our Meta AI feature,” she posted.
Bickert added that Meta agreed that providing transparency and additional context is now the better way to address this content, rather than trying to take it down. In addition, if Meta determine that digitally-created or altered images, video or audio create a particularly high risk of materially deceiving the public on a matter of importance, whichever platform(s) it is on may add a more prominent label so people have more information and context. “This overall approach gives people more information about the content so they can better assess it and so they will have context if they see the same content elsewhere,” she said.
This is important, especially with elections coming up in the US and other countries, where social media, and AI-generated content, is expected to play a significant role in campaigning.
Meta says that content will remain on its platforms with additional contextual information, unless it violates the company’s policies such as voter interference, bullying and harassment or violence and incitement.
