- Partnership between iconic brands could involve co-branded products and content
- The deal between the two is multi-year
- The companies want to inspire children through sport and creative play
Nike, Inc and LEGO Group have announced a multi-year partnership that could see a new range of co-branded products enter the market.
Range of products
In a release, the companies said that that from next year, families across the word could see a range of co-branded products, content and experiences that “combine the imaginative power of LEGO bricks with Nike’s ‘Just Do It’ spirit to invite all kids into play and sport.
While details on what sorts of products and content we are likely to see are thin on the ground currently, there are plenty of possibilities from LEGO-themed trainers to sport-themed LEGO sets.
Power of sport and play
“At Nike, we believe in the power of sport to move the world forwards, and that’s starts with kids,” says Cal Dowers, VP, global kids at Nike. “We’re committed to creating a more accessible and inclusive future that inspires kids of all ages and abilities to be more active. Together with the LEGO Group, we’re excited to invite all kids into a new vision of sport and creative play.”
Alero Akuya, VP of brand development at LEGO Group, added that LEGO: “believe in the power of play to inspire and develop the builders of tomorrow. By combining the creativity of LEGO play with the energy and passion of sport, we want to inspire new ways for kids to play and be creative. We are excited to partner with Nike, Inc on this journey and help reimagine how creative play and sport can unite. Together, we will create unique experiences that will engage and excite kids around the world, inspiring them to explore their imaginations.”
