- Your Netflix subscription is about to get more expensive
- Netflix blames the price hike on a better-than-expected quarter
- So why does the streamer keep getting more costly?
Why does Netflix keep raising prices? If you’re a long-time user of this popular streaming service, then you’ve probably noticed that as its content has increased, so have its costs.
Earlier this week, it was reported that Netflix will be raising its monthly price tag. A standard plan without adverts will now cost $17.99 per month up from its previous monthly cost of $15.49.
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According to Forbes, the hike comes after a surge in subscriber numbers and a better-than-average fourth quarter in the company’s financial earnings report.
That’s around a $2.50 jump and another $2.50 out of your pocket each month. While it may not seem like much, it’s quite a leap from Netflix’s original pricing.
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Back in 2011, the service cost users just $7.99 for a basic plan. As the app has grown, so have its monthly costs, alongside the introduction of adverts for certain tiers.
Why has Netflix raised its prices?
Netflix is raising its prices due to a recent boost in subscribers. According to its latest earnings report, the company attracted 18.9 million new subscribers during the fourth quarter of 2024, pushing its total subscriber base to over 300 million users worldwide.
As a result, the company has decided that it’s time to increase its monthly costs. Netflix explained its reasoning in the same financial report.
“As we continue to invest in programming and deliver more value for our members, we will occasionally ask our members to pay a little more so that we can re-invest to further improve Netflix,” explained the company.
“To that end, we are adjusting prices today across most plans in the US, Canada, Portugal and Argentina (which was already factored into the 2025 guidance we provided in October 2024).”
By this logic, it’s likely safe to assume that Netflix will continue to boost its monthly price tag as its audience base continues to grow. However, many different factors can impact a company raising its prices and this is not guaranteed.
What are the new Netflix prices?
As previously mentioned, a standard Netflix membership without adverts will now cost you $17.99 per month, up from $15.49 per month.
Meanwhile, the cheapest way to access the streamer is to subscribe to a membership with adverts. This will now cost you $7.99 per month up from its previous price of $6.99.
Below, you’ll find details of Netflix’s current subscriber tiers and their costs:
- Ad-Supported: This is the cheapest way to access Netflix and will cost you $7.99 per month. The same account was $6.99 per month before the price change.
- Standard Plan Without Adverts: This tier will cost users $17.00 per month, increasing by around $2.50 from $15.49.
- Premium: This is Netflix’s top tier and will cost you $24.99 per month. It was previously $22.99 monthly. Premium features unlimited advert-free streaming, Ultra HD, spatial audio and the option to add two users from an external household, in addition to other perks.
How to cancel Netflix
If the streamer’s recent price increase is the final straw for your bank balance, you’ll be glad to know that cancelling your Netflix subscription couldn’t be easier.
Users can cancel their Netflix plan at any time. Simply visit Netflix’s official ‘cancel plan’ page and select the option that’s right for you.
The streamer will allow you to end your cancellation for good while providing the opportunity to enjoy the app for the remainder of your current month.
However, if you’re still on the fence, it also allows you to pause your membership for one month.
