• Thousands are flooding social media with their personalized AI Barbie dolls 
  • Best creations so far including son of the late Steve Irwin 
  • How to get involved in the trend 
Ryan Gosling and Margot Robbie star as Ken and Barbie in the 2023 Barbie movie
Ryan Gosling and Margot Robbie star as Ken and Barbie in the 2023 Barbie movie Credit: Imago

The AI Barbie doll trend, commonly known as the Barbie Doll Challenge, is sweeping the globe, with people obsessed with seeing themselves reimagined as Mattel figures.

Read more: How to do the Barbie AI trend

Using ChatGPT, users are uploading photos of themselves and being transformed into toy dolls based on the instructions they provide. 

The new frenzy follows the recent wave of Studio Ghibli-style AI-generated images that took social media by storm.

Read more: Everything Margot Robbie has said about Barbie 2

The latest AI generation not only turns you into a Barbie-style action figure, but bundles you with accessories and packages you up like you’re ready to be hung in a shop’s toy aisle.

Thousands of images flooding social media under the hashtag #aibarbie, with many users saying they wish they could purchase their personalized dolls in real life.

Move over LeBron

Having a Ken Doll created in your likeness is no longer just a celebrity perk. While LeBron James recently made history as the first pro athlete to have his own official Ken Doll, now the world is joining him. Famous or not, here are some of the best we’ve seen online.

Australian wildlife photographer Robert Irwin, son of the late Steve Irwin, was turned into a doll by the brand Bonds Australia, which he began modelling for in 2025.

Author and photographer Luke Agbaimoni, who photographs London Underground stations, created a mini version of himself.

New York real estate firm, Silverstein Properties, created its owner Larry Silverstein in Barbie-doll form. Larry comes complete with a yellow hard hat, floor plans and a bunch of keys.

Biomedical scientist Laryn Breedlove ditched the playful accessories for pure nutrition with her doll.

The longest serving female RAF Chinook Force crew member, Liz McConaghy has been reimagined and boxed.

Even the police department couldn’t resist hopping on the trend, as Lakeville Police posted an officer with accessories including handcuffs and a trusty donut.

Create your own AI Barbie Doll

To transform yourself into a glossy action figure, just copy and paste the below prompt, with a photo of yourself, into ChatGPT.

A picture of a collectible action figure titled “[FIGURE NAME]” in a sealed plastic blister pack on a cardboard backing. The figure is posed confidently inside the transparent plastic shell, surrounded by three accessories that reflect their personality or career. The character is wearing [OUTFIT DESCRIPTION] and has a [FACIAL EXPRESSION] expression. The packaging features a [COLOR SCHEME OR PATTERN] background with bold letters at the top displaying the name “[FIGURE NAME]” and the subtitle “ACTION FIGURE” beneath it. The visual style is playful, minimal, and toy-like, with smooth surfaces and soft lighting that mimics the look of real plastic.

author avatar
Harvey Aspell