- Collaboration sees a range of Deadpool and Wolverine sneakers launched
- Collection features footwear that appears in the film and is inspired by it
- Various T-shirts are also included in the range
Calling all sneaker heads: Adidas has teamed up with Marvel to create a range of footwear from and inspired by the Deadpool and Wolverine film.
This is the first Deadpool-inspired Adidas collection featuring a combination of Adidas Originals and performance product consisting of two themed Rivalry Low shoes, an adizero Electric cleat, graphic tees and an Adidas Originals silhouette worn in the film. The latter will only be unveiled on July 26 once the film hits theaters.
Iconic detailing
Adidas say that the collection “embodies unmistakable color blocking and distinct detailing of Deadpool and Wolverine’s iconic characters, including tongue-and-cheek jokes on sock liners, censored language characters, and storage pouches on the Deadpool-inspired Rivalry Low and adizero Electric cleat – nodding to the seemingly excessive amount of pouches the ‘Merc with a Mouth’ keeps on his costume. The Wolverine-inspired Rivalry Low includes color blocking as homage to the classic yellow Wolverine Super Hero suit, which will make its in-film debut.”
Shane Jochum, senior director NAM strategic partnerships at Adidas, said: “Bringing together these iconic franchises with Marvel Studios’ ‘Deadpool & Wolverine’ has been an exciting collaborative journey. Our relationship with Marvel and its fans continues to unlock opportunities for us as a brand to develop products to be used in films and worn by fans as they celebrate the launches of highly anticipated films. We’re excited for fans to get their hands on this collection and see it come to life in the film this summer.”
Merchandising opportunities
Adidas and Marvel have collaborated on movie-themed sneakers for several years, including with Black Panther: Wakanda Forever.
This is also the latest merchandising tie-in for the movie. As well as the popcorn bucket, last week, there was the one-off ‘cheeky’ Xbox controller, which one lucky winner will receive.
The Adidas and Marvel Studios’ Deadpool & Wolverine collection will be available to purchase in select markets from August 1 via the Adidas app, online, in stores and selected retailers.
