- YouTube star has launched range of toys called MrBeast Lab
- Features range of collectible toys, including rare and limited edition models
- Lineup of toys is now coming to retailers such as Target and Walmart
We are used to MrBeast content, as well as his various food lines, but now the world’s biggest YouTuber is branching out into toys.
In collaboration with Moose Toys, MrBeast – or Jimmy Donaldson, to give him his real name – has launched a range called MrBeast Lab, which includes small-scale collectibles, action figures and vinyl and collector’s figures. The figures come in a range of scales, designs, finishes and color combinations. There are also some figures that are rarer to find than others.
Moose Toys describes the range as ‘an enticingly collectible action figure range overlayed with incredible, never-before-seen innovation.’
One of the ranges is MrBeast Lab Swarms, a series of more than 100 micro collectibles. Here, collectors add water to the included test tube, pop the cap on and shake it to accelerate the fizz action-reaction that reveals the Swarms. Figures range from common through rare, special editions and 1,000 limited edition Hyperchrome Panthers.
There are also MrBeast Collector Figures, which are inspired by MrBeast’s logo and feature six-inch-plus tall fierce feline figures with high levels of decal and hyper articulation of the joints. Again, there are limited edition figures to collect.
“Moose Toys is always pushing boundaries to innovate in new ways and we’re going to blow up the toy industry with this line,” said Donaldson. “Their dedication to the smallest details and challenging themselves to go beyond the point of disruption is how I approach every aspect of my brand. I’m super pumped about this partnership and know my fans are going to love it.”
The MrBeast Labs line is being rolled out in stores in the US now with prices starting at $4.99, with global markets set to see them in the autumn.
