- Espresso dominated the charts in 2024 – and now Sabrina Carpenter has her very own coffee collaboration with Dunkin’
- The pop star opened up about the partnership
- Find out how to watch Carpenter’s new advert with Dunkin’
2024 was a slam dunk for Sabrina Carpenter – with her hit track Espresso becoming the most-streamed song of the year.
But that isn’t the end of the pop star’s coffee-based success – as she has secured a new campaign with Dunkin’.
The coffee brand has partnered with Carpenter, 25, as well as Artists Equity – Ben Affleck and Matt Damon’s company.
As well as creating a new drink for the Dunkin’ menu, there is also a fun advert for viewers to enjoy.
In the ad, Carpenter surveys a room filled with a group of people “shaking their ess’” as Espresso plays in the background.
“When we first dreamed up Sabrina’s Brown Sugar Shakin’ Espresso at Dunkin’, it had to be more than another delicious drink on the menu – we wanted to bring some levity to guests’ everyday coffee order,” said Dunkin’ chief marketing officer Jill McVicar Nelson. “Working with one of America’s most beloved pop stars, Sabrina Carpenter, adds a spirited, fresh energy that perfectly aligns with Dunkin’s love of bold taste and good-natured fun. Through our new ad campaign, we’re showing guests that their new drink order can be both delicious and a wink at embracing life’s lighter side – exactly what Dunkin’ is all about.”
If the drink wasn’t enough to send Carpenter’s fans wild, they will also be able to purchase a limited-edition Shakin’ Espresso Shaker from 9am on December 31.
Sabrina Carpenter opens up about Dunkin’ collaboration
Dunkin’ weren’t the only ones to be thrilled with the partnership – as Carpenter herself was over the moon.
“I’m a born and bred East Coaster and just grew up… Dunkin’ was my childhood, essentially, and has followed me into adulthood,” she explained. “Honestly, it was really just a no-brainer I think for a lot of reasons.
“I have this song called Espresso, and when they approached me about it, I kind of realized that my window is closing for my coffee collab, and I didn’t really do it. We kind of had some moments when the song first came out, but nothing that felt really, really signature. This is just a drink I love so much, and they’ve been so supportive in kind of bringing the vision to life and keeping it really in the vein of Espresso, which has been really fun.”
Not only did Carpenter sing the praises of the “incredible” Dunkin’, she also revealed that she wanted to take part because of her devoted fans.
“I think that, for me, just wanting to be able to find ways to connect with my fans when I can’t be right there in front of them is always super important to me,” she admitted. “It’s something that if it’s already a part of everyone’s daily life, then I can just, I’m haunting them wherever they go – hopefully in a positive way.
“Jokes aside, there’s kind of nothing funny about how it tastes, but just in general, the partnership is light-hearted. They’re very collaborative and amazing. I’m excited to see my fans taking pictures with it and going out and just hopefully – I mean, it sounds kind of cliché – but it’s creating memories in a way, I think, with them for me.”
Where can I watch Sabrina Carpenter’s new Dunkin’ ad?
You can watch Sabrina Carpenter’s new advert for her collaboration with Dunkin’ below:
